How to price your ebook (without guessing)
Price too high and you lose the impulse buy; too low and you leave money on the table and signal low quality. Pricing isn't a guess — it's a few sensible rules applied to your genre and your goals.
Start from genre norms
Readers carry price expectations by category. Practical non-fiction and professional titles support higher prices (£7.99–£14.99); genre fiction usually sits lower (£2.99–£6.99); short guides and lead-magnet titles often go free or £0.99. Browse comparable titles in your category and price within the band, not above it.
Factor in your royalty tier
Your take-home is price × royalty × net factor. A higher royalty tier can let you price competitively and still earn more per sale. On Ebokio, the publish wizard shows your exact royalty for any price before you go live, so you can model a few options in seconds rather than guessing.
Use round prices and a launch strategy
Round, familiar prices (£4.99, £9.99) convert better than odd ones. Consider launching slightly low to gather early reviews and momentum, then raising to your target price. Free or £0.99 can work as a deliberate funnel to a paid series — just don't leave a flagship title underpriced by accident.
- Check 5–10 comparable titles before setting a price
- Model your take-home at two or three price points
- Revisit price after your first 50–100 sales